Ideas, Money & Art

Be Undeniably Good

Steve Martin on Charlie Rose a few days ago. At the very end, he gave his advice to someone who’s trying to make it in any field: “Be undeniably good.” Gotta love that.

Great New Site

Check it out

We Gotta Make One of These!

We are not huge fans of whiteboards here at IMA. They come in real handy for sketching out storyboard ideas, making lists for campaign ideas and the like but they don't erase very well and the pens go dry and...we just don't like 'em that much.

That may all change now. No more lame board. It's virtual board time. How cool is this? And it is a great excuse to buy a Wii (if we can find one). If we get around to building one of these I'll post the photos.

">Whiteboard

Production Photo Archice V.2

This time going way back to 2005 and the Stapley Hildebrand online video shoot. This day was a lot of fun, shooting guerilla style stunt video for their website. Long live Peter Bassett, our former producer extraordinaire who is now living in Amsterdam.

Scorcese Does Online Video

I'll admit that it is kinda weird to see a director of this stature doing online branded entertainment. That being said, it is very well done. Ridley Scott's company produced. It certainly looks like they had a good time.

Link to the film

Spare the Air

Here is our recently completed Spare the Air spot for the Bay Area Air Quality Management District. We completed this job in a record two weeks (8 to 10 is normal). Thanks to everyone involved, especially the good people at BAAQMD, Allison PR, B Street Media and Rough House.