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May 2008

May 30, 2008

A Slight Uptick in Traffic

Last week a banner ad we produced for one of our clients was picked up by a couple of blogs and forums. There was an explosion of interest and they had an incredible spike in traffic (see graph below). The best part is that the conversion page we designed for the banner performed beautifully and produced hundreds of new leads over the weekend. The power of the internet.


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Unscrew America

Unscrew America

This is an interesting site design and I love the Hall and Oates option on the music player (just click on I Hate Music). However, I think anyone over thirty will bounce immediately. I guess they're trying to make sure the kids keep it green.

The site was apparently produced by Lesley Chilcott. She was a producer of An Inconvenient Truth. She also produced Mute which I somehow missed. Here's the synopsis-

What would life be like without music? Mute takes place in a futuristic world without sound. Earless people gather at a nightclub to watch the light show and communicate via electronic orbs. Everything changes when a brash LJ (Light Jockey) seduces the wrong woman and stumbles upon his fifth sense


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The YouTube

IMA YouTube page

The latest and greatest

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May 21, 2008

Care for a Bud Light with Clam Juice?

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I was in Safeway the other night after band practice when I spied this concoction under the fluorescents in the drink aisle. I was confused. It didn't seem possible. Someone, arguably sane since they held a job with a major corporation, had the idea to combine Bud Light with the juice of clams and tomatoes and then succeeded in pushing it all the way to market. Wow. I'm impressed. I can't say that I'm impressed by the taste since I haven't worked up the nerve to try it. It is currently refrigerating in my kitchen.

For those who doubt the clam truth-from Wikipedia
Clamato (a portmanteau of "clam" and "tomato") is a trademark of the Mott's company which denotes a drink made primarily of reconstituted tomato juice concentrate and reconstituted dried clam broth, with a dash of high fructose corn syrup, and USDA Red 40 to maintain a 'natural' tomato colour. It is also referred to colloquially as "clamato juice".

IMA

What Most Companies Don't Get About Online Video

Lowe's has created a super fancy Flash site to sell BBQ's and gardening equipment this summer. The 3D is amazing and the concept is pretty good but they fail miserably when it comes to the video. Why, because the acting is terrible. One thing people don't understand is that online video is essentially filmmaking on a small scale. Not earth-shattering news, I know, but still worth stating. If you cannot get a performance out of your talent or you don't know where to place the camera than the $2 million you just spent on all of that 3D and Flash is wasted. Just like in a movie, if the actors suck you're out of luck.

Welcome Back Spring


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May 15, 2008

The Moose is Loose V.2


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May 12, 2008

Sometimes you have to jump out of a plane


If you want to jump check out Bay Area Skydiving

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May 06, 2008

The Moose is Loose

The first in a series of Joke of the Day videos that IMA produced as a proof of concept for MobiTV. These have been sitting in the dustbin for a while but deserve to see the light of day (for Moose, not the run and gun production quality).


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